1ManTeam

From napkin plan to mega-zillion product. About technology, usability, entrepreneurship and start-ups.

Archive for the ‘Virality’ Category

2 Apr 2012

Today I came across an old e-mail which I wrote to a friend about a year ago. It goes like this:

“It seems that about 70% of users have registered the old fashioned way, without Facebook at all, so putting it only on Facebook would have closed it up for many users. Furthermore, only about 3% invited friends using the many mechanisms and incentives that we built! But some seem to have copy and pasted and sent the link by e-mail. I have a disturbing feeling that Facebook virality is mostly hype and that 90% of user never share a thing. The “social sharing” stuff is something everybody talks about but not many actually do it. That’s my impression of late. Another theory is that the “sharing” phenomenon slows down with time as people become indifferent and tired. What do you think?”

Continue