From napkin plan to mega-zillion product. About technology, usability, entrepreneurship and start-ups.

Archive for the ‘It’s all about the User’ Category

2 Apr 2012

Today I came across an old e-mail which I wrote to a friend about a year ago. It goes like this:

“It seems that about 70% of users have registered the old fashioned way, without Facebook at all, so putting it only on Facebook would have closed it up for many users. Furthermore, only about 3% invited friends using the many mechanisms and incentives that we built! But some seem to have copy and pasted and sent the link by e-mail. I have a disturbing feeling that Facebook virality is mostly hype and that 90% of user never share a thing. The “social sharing” stuff is something everybody talks about but not many actually do it. That’s my impression of late. Another theory is that the “sharing” phenomenon slows down with time as people become indifferent and tired. What do you think?”

28 Dec 2010

Tweet I’m going to start a series of posts for entrepreneurs about running their business. Here we go… Using this tip and a few others we achieved a 20% (!!!) conversion rate (registered to paying users) on this song licensing service. Start-ups sometimes tend to be caught up with building up buzz, getting traction and with churning out features that they forget one of the most important facts of life: The user is the center of your start-up, it’s all about the user and it will always be about the user. Pleasing the user has many facets; one of them  [ Read More ]