From napkin plan to mega-zillion product. About technology, usability, entrepreneurship and start-ups.

Archive for the ‘Focus’ Category

3 Jun 2011

Why focus matters so much:
1. A start-up has limited resources, focusing more firepower on one problem or one market makes more sense than spreading thin.
2. Knowing your target market makes you sharp. You need to be able to imagine your client and his needs. If you can’t do that, you’re shooting in the dark.
3. Your company needs to get to market as soon as posisble. Focusing on one narrow segment or vertical will let you cut features and focus only on the things that mater most.
4. You need to prove your product idea has traction in order to succesfully raise investment. Thus focusing on the most likely to pay potential clients, makes the most sense.
5. Looking at history, companies trying to be all things for all people usually fail.